Posts by derek

ENGAGE ATL Returns Feb. 2019

January 6th, 2019 Posted by General 0 comments on “ENGAGE ATL Returns Feb. 2019”

FOR IMMEDIATE  RELEASE

ENGAGE ATL Returns to Atlanta Feb. 2019

The Digital Storytelling Salon engages leaders through communication.

ATLANTA (January, 8 2019) – Talk Presents is excited to announced  Resonate / ENGAGE ATL Digital Storytelling salon is coming back  to Atlanta on February 28, 2019.

The evening salon and leadership series focuses on digital storytelling across platforms and will feature current and rising industry leaders. Attendees will learn how to use digital communication to help make their brand resonate with their followers. Some of this year’s speakers include Tiffany Baehman, Vice President and Chief Marketing Officer of Cricket Wireless, Mitch Bennett, Chief Creative Officer of Fitzco among others.

“ENGAGE ATL is always ahead of the pack in terms of developments in digital storytelling,” said Derek Smith. “Everyone is looking to leverage new advertising formats. Here, we talk about evolving your story from one-sided narrative to an engaging conversation with your audience.”

Sessions will offer a variety of fresh perspectives on topics such as driving engagement, keeping user attention, and increasing brand consideration through both long and short form content. Choose Atlanta, Ad Club of Atlanta and Turner are among the partners involved in ENGAGE ATL.

With events online and in person around the country, Talk Presents is a leader in curating brand-smart conversations that offer attendees innovative solutions to challenges along with inspiration to build and grow their businesses. The Talk Presents community includes next generation leaders of some of the best companies within the start-up and digital media world.

Expected attendees include leaders from marketing, tech and digital media community in the Atlanta Metro area.

The event takes place on February 28, 2019 from 6 p.m. to 8 p.m. in the Northern Yards at Moxie Interactive.

Attendees can register online at www.talkpresents.com/engageatl.

About ENGAGE ATL

ENGAGE ATL is the first and only gathering focused on innovation-focused thought leaders who consistently strive to be at the forefront of digital storytelling. Transformative ideas, creative strategies and fresh perspectives on content creation are the focal points at this evening event, where you can network and learn the ins and outs of the ever-changing digital landscape. Get inspired by experts from all areas of media to create meaningful results from earned media, influencer marketing, the power of shares and likes and evolve your story from a one-sided narrative to an engaging conversation with your audience.

Video: Adweek Mashes Up the Best Ads of 2018 (Adweek)

December 16th, 2018 Posted by General 0 comments on “Video: Adweek Mashes Up the Best Ads of 2018 (Adweek)”

By 

We’re nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture.

Everything could have been a Tide ad after February. Nat Geo showed us a new kind of journey to the stars. “Dilly Dilly” became a universal cry (except at The Masters). Advertising proved its ability be art, advocacy, comedy and occasionally a much-needed reprieve from the real world.

Enjoy a look back at some of the more memorable spots in our mashup above. And to learn more about each one, be sure to check out our full list of the Top 25 ads of the year.

Click here  to watch the full video or  go to Adweek.

TechCrunch: Discord announces 90/10 revenue split for self-published titles on upcoming games store

December 15th, 2018 Posted by General 0 comments on “TechCrunch: Discord announces 90/10 revenue split for self-published titles on upcoming games store”

After gaming chat app startup Discord announced in August that they were building out a games store, today, they’ve detailed that they’ll be pursuing a very competitive 90/10 revenue split for self-published titles in 2019. In addition, the company revealed that they now have 200 million active users on their chat app, up from 130 million users in May.

The announcement follows a storefront launch from Epic Games  last week with an 88/12 revenue split. Valve’s Steam store had typically offered a constant 70/30 revenue split for all developers regardless of the revenues they were pulling in. The company recently announced that Steam would give a more favorable split to devs pulling in more revenue.

Discord  called up some of their thinking in a company blog post:

Why does it cost 30% to distribute games? Is this the only reason developers are building their own stores and launchers to distribute games? Turns out, it does not cost 30% to distribute games in 2018.

Steam’s efforts are largely focused on holding onto big developers, but indie devs now have to balance what advantages they’re earning by establishing their central home on a platform filled with tons of titles that’s also taking a more substantial cut.

This leaves some room for Discord to attract the self-publishing indies, though it’s still an uphill battle for the company that’s up against some big competitors.

 

WPP Will Merge J. Walter Thompson With Wunderman to Form Wunderman Thompson (Adweek)

November 26th, 2018 Posted by General 0 comments on “WPP Will Merge J. Walter Thompson With Wunderman to Form Wunderman Thompson (Adweek)”

 

 

WPP leadership has decided to merge J. Walter Thompson, the world’s oldest ad agency, with digital network Wunderman, a spokesperson for the former company confirmed today. The news was announced to employees at the start of the business day in New York.

The resulting organization will be known as Wunderman Thompson and be headquartered in JWT’s offices on Manhattan’s Lexington Avenue. It will employ approximately 20,000 people in 200 locations across 90 global markets. WPP is expected to debut a new visual identity for the company in the coming days.

Mel Edwards was promoted to global CEO of Wunderman in September after her predecessor, Mark Read, succeeded Martin Sorrell as WPP’s chief executive. She’ll keep that title, with JWT worldwide CEO Tamara Ingram serving as chairman.

“To acheve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I am really excited to be able to deliver that within one agency,” said Edwards. “Wunderman Thompson offers precisely what clients want: brilliant creativity, expertise in data and sophisticated technology skills. I couldn’t be more honored to lead this new organization and its exceptional people.”

JWT calls itself “the world’s best-known marketing communications brand,” and in the last 150-plus years it has created such iconic campaigns as De Beers’ “A Diamond Is Forever,” the Oscar Meyer Weiner Song and the Toys “R” Us Kid anthem, in addition to some of the earliest ads for Henry Ford’s Model T automobiles.

Wunderman, which began 60 years ago as the first direct marketing agency, has since expanded into the fields of brand strategy, consulting, ecommerce and, perhaps most importantly, data analytics.

“Coming together was a decision driven by the opportunity to better serve our clients, expand our offering and create an agency effectively positioned for the future,” Ingram added. “Both JWT and Wunderman have been built by the commitment of many talented people whose combined capabilities will further distinguish us in the market.”

JWT did not elaborate beyond these statements. A WPP spokesperson declined to comment.

Flipboard reaches 145 million monthly users following February ad campaign (DigiDay)

November 25th, 2018 Posted by General 0 comments on “Flipboard reaches 145 million monthly users following February ad campaign (DigiDay)”

Flipboard reaches 145 million monthly users following February ad campaign

Flipboard has seen a return on its ad campaign to promote the mobile reading app earlier this year.

The app’s monthly user base has grown from 100 million people to 145 million, with 11,000 publishers applying to distribute their content on Flipboard since the campaign’s debut in January, said Flipboard CEO Mike McCue. For comparison, roughly 5,000 publishers had applied in the four months before the campaign’s launch.

Flipboard bought full-page ads in print newspapers such as The Financial Times and The Wall Street Journal and ran digital ads on publishers’ sites, email newsletters and podcasts. The campaign involved an estimated $3 million to $4 million and three agencies: Red Square, Moniker and 1185 Design. Flipboard wanted to promote the app as more selective than other places where people get their news (cough, Facebook, cough). The campaign had been in the works since spring 2017, but its launch coincided with Facebook’s fallout among news publishers, following its de-emphasis of publishers’ content earlier in the month and struggle with the spread of fake news across its network.

Following the campaign, McCue says the company has seen a lift in users, engagement, publishers on the platform and advertisers, helping position Flipboard to be cash-flow positive. He said the 8-year-old private company’s revenue is “good” and “continuing to grow” but declined to provide numbers.

McCue was quick to note that other factors have contributed to the app’s growth with users and publishers. For example, he said the app’s monthly audience had already been on the rise over the past six to 12 months, though the app hadn’t updated the public figure from 100 million users to 145 million until this month. And the increase in publishers applying to be on Flipboard was set in motion before the campaign’s launch. In October, Flipboard introduced a self-serve tool for publishers to pipe their RSS feeds into the app. Flipboard declined to say how many have been approved but that 4,000 publishers are on the platform.

Flipboard’s campaign has also coincided with the app’s rise as a referral source for publishers, on par with Twitter and Google News, though far behind Google’s search engine and Facebook. According to Parse.ly’s network of more than 2,500 sites, Flipboard accounts for 1.9 percent of publishers’ traffic. That’s shy of Twitter’s 2.2 percent and Google News’ 2.1 percent. Since Flipboard surpassed Google News last year, the company hopes to top Twitter as well, if not this year then next.

The post Flipboard reaches 145 million monthly users following February ad campaignappeared first on Digiday.

The Future of AI: How to Create Exceptional Voice Operated Experiences

July 8th, 2018 Posted by General 0 comments on “The Future of AI: How to Create Exceptional Voice Operated Experiences”

Los Angeles – July 2018

Talk Presents is bringing  together the digital marketing community in Los Angeles, Atlanta, and New York to dive a little deeper on where AI is headed and how agencies and brands can best leverage AI  to create compelling user experiences that shape the customer / user journey.  Click here to learn more details about how to join and sign up.

 

 

How Davos Can Help Marketers Gain Greater Global Purpose (Adweek)

January 24th, 2018 Posted by General 0 comments on “How Davos Can Help Marketers Gain Greater Global Purpose (Adweek)”

 
As global leaders gather in Davos next week to try to create a shared future in a fractured world, what’s the role of marketers and creative agencies?

In this era of seismic disruption, technology is overturning entire business models and transforming the way that customers live, buy and think. Marketing today requires thinking well beyond ways to sell.

I often hear that marketers need to be more in the boardroom. Having been immersed in a broad spectrum of boardroom issues at EY, I believe this ambition is fitting, but it comes equally with the responsibility to understand boardroom issues better.

Now is a golden moment for marketers to be at the heart of the boardroom. They need to help their company seize the upside of disruption in this transformative age. Equally, they need to help their companies heed the call for a greater purpose beyond profit—hence the focus of the upcoming World Economic Forum Annual Meeting in Davos on ‘creating a shared future in a fractured world.’

So is disruption friend or foe? As a new report from our global think tank EYQ makes clear, CEOs globally need support if they are to exploit the transformative power of disruption. Worryingly, half of the CEOs surveyed admitted that their companies were not prepared to take advantage of the opportunities emerging from disruptive change. This puts their market leadership and capitalization at risk.

Now is a golden moment for marketers to be at the heart of the boardroom. They need to help their company seize the upside of disruption in this transformative age.

To compound this, society is rightly placing greater ambition for inclusivity. Marketers have a natural role to play in both helping create new solutions for disruption, but also taking purpose-driven brand thinking into the boardroom.

Importantly, marketers work in one of the most innovative and creative business functions and can be highly disruptive themselves. Very few marketing and creative agencies haven’t dramatically shifted to a more digitally-orientated experiential approach. The fruits of that shift now offer us a wealth of data generated by various digital channels. We can combine this data with formidable new tools—from facial recognition software, VR and what’s become staple programmatic ad buying—to engage with customers in ways previously unimagined.

However, the real shift and opportunity for marketers is across the total singular customer experience, not just the traditional brand and demand generation. It is about reimagining the end-to-end customer journey across all products, services and touch points so customers get smooth, consistent and personalized experiences during every step of the process. Marketers need to think about how to use algorithms and artificial intelligence (AI) in their customer interactions so that these innovations boost the company-customer relationship instead of possibly being perceived as a breach of trust.

As guardians of their brand, marketers understand the role that technology can play in cementing a reputation and conveying values and purpose. This matters in an age when people have lost faith in large institutions and government, demanding that companies do more than just deliver profits to shareholders. Growing inequality—and the economic, political and social volatility that comes with that—should compel all large companies to consider how they can use technology to drive inclusive growth.

At first glance, the WEF’s theme may not seem like natural territory for marketers, but in reality, creating a shared future is a crucial part of the role. We marketers should endeavor to solve some of the wider ethical discussions, particularly those arising from new technologies—from AI-induced job losses to the threat posed by the underrepresentation of women in the tech industry.

Marketers and agencies should be asking themselves these key questions as we head into 2018:

1. How can smart marketing thinking help your business navigate across the total customer experience through these transformative times towards a disruption readiness agenda?

2. How can you use marketing technology to connect with your customers in ways that earn their trust, rather than simply using it as a selling point?

3. How can you drive purpose into the business strategy—not at the brand level—for total stakeholder return?

4. How can you drive an inclusive growth agenda and embed diversity of all types (gender, ethnicity, sexuality and age) into your marketing and business so that you’re responsive to the needs of your shifting customer and talent base?

5. How are you harnessing the best creativity to inspire? (After all, consistent, creative branded content is still king, no matter the platform.)

In today’s world, it’s not enough to confine yourself to the business of selling and transacting. Instead, marketing should play a strategic part in helping companies play a broad and constructive role in society over the longer term.

Click here to read more.

Mastercard Expanding Scan-To-Pay QR Program

July 22nd, 2017 Posted by General 0 comments on “Mastercard Expanding Scan-To-Pay QR Program”

Mastercard Expanding Scan-To-Pay QR Program

Mastercard is expanding its QR-based programs to create greater choice in retail mobile payments.

The company today announced news of its plans to offer QR codes for scan by customers and merchants, building on its QR efforts in India, Thailand, the Middle East and Africa, as well as its collaborations with industry players to create new global QR standards.

The consumer-presented solution will enable customers to pull up a QR code on their smartphone that can then be scanned by the merchant.

Masterpass QR, launched in 2016, already enables brick-and-mortar shoppers to pay for their purchases using their mobile phones rather than a plastic card: They can simply scan the QR code displayed at the merchant’s point of sale, or enter a text code if their phone doesn’t have a camera.

This new solution shifts the scanning responsibility from the customer to the merchant. Once the QR code has been scanned, the online payment will be processed through the Mastercard network using M/Chip technology and the secure EMV infrastructure that retailers already have in place.

EMV — short for Europay, Mastercard and Visa — is a global standard for cards equipped with computer chips and the technology used to authenticate chip card transactions.

The standards were initially introduced by the three titular players who have recently been working together to create a similar global standard for QR codes. The QR standard aims to guarantee consistency in QR code generation and capture. EMVCo is pushing for its adoption on a global scale.

From street vendors to luxury boutiques to international retail chains, giving consumers the option to pay by scanning a QR code can build on and complement investments in mobile payments. For those at the smaller end of that food chain, QR technology unlocks the speed and security of high-end point-of-sale systems at a digestible price tag, giving them the tools to keep up with larger competitors.

JWT Announces New AI Tool To Connect Global Employees

July 22nd, 2017 Posted by General 0 comments on “JWT Announces New AI Tool To Connect Global Employees”

Announcing Pangaea: Our Global AI Uniting the Knowledge and Expertise of Our 12,000 Employees

Built by J. Walter Thompson Worldwide, Mirum, and Swiss AI specialist Starmind, Pangaea puts together neuroscience and AI development in a self-learning network that helps employees unlock the vast knowledge that exists within the network.

Employees can ask any question on the platform anonymously – whether it’s about a campaign, a client, a sales lead, or even the best place to host a business lunch. As employees respond, Pangaea logs and rates the quality of the answers. Learning who is best equipped to tackle certain questions and what existing answers offer the best solution, Pangaea provides faster and more accurate solutions for similar questions that may be posed in the future.

Pangaea is our way of bringing the world back together – removing the barriers of time and language – so that our global community is connected across cultures and disciplines, becoming more accessible to each other – and more collaborative – than ever before.

“Pangaea is named after the supercontinent that once existed before the continents broke apart and became what we know them to be today,” said Tamara Ingram, Worldwide Chief Executive Officer of J. Walter Thompson Company. “Pangaea is our way of bringing the world back together – removing the barriers of time and language – so that our global community is connected across cultures and disciplines, becoming more accessible to each other – and more collaborative – than ever before.”

Pangaea resolves an inevitable organizational challenge that many large networks face: knowing whom to turn to when you have a question that your typical channels cannot answer.

The AI connects users to the people they need to know to answer their questions rather than replacing human connection with tech.

“Our partnership with Starmind has been critical in developing what is our most ambitious effort to apply AI in a way that improves the way we work together as a network,” said Jamie McLellan, J. Walter Thompson Company’s Chief Technology Officer. “With Starmind’s AI building block as the cognitive engine for Pangaea, we’ve created something that allows our staff to contribute to projects beyond their typical day-to-day. It makes us better positioned to create extraordinary work for our clients. This is no gimmick.”

The concept for Pangaea was born in 2015 and beta tested within the whole network in early 2016. It was launched internally last October. The platform is currently available to everyone in the J. Walter Thompson network via desktop or mobile device and is available in multiple languages.

 

The Venture Reality Fund Releases Q2 2017 Global Augmented Reality Landscape

July 22nd, 2017 Posted by General 0 comments on “The Venture Reality Fund Releases Q2 2017 Global Augmented Reality Landscape”

The Venture Reality Fund Releases Q2 2017 Global Augmented Reality Landscape

The Venture Reality Fund (“The VR Fund”), a leading global venture capital firm focused on early-stage investments in the augmented, virtual and mixed reality (AR/VR/MR) spaces, today released its AR industry landscape for the second quarter of 2017. The report highlights nearly 150 companies developing infrastructure, tools, platforms and apps for the AR ecosystem and depicts overall industry growth, increased investment and expanding international impact.

“Over the past quarter, the AR industry witnessed several notable moves by major players including Facebook and Apple, which immediately led to a robust increase in developer activity as well as extensive coverage in the market,” said Tipatat Chennavasin, co-founder and general partner at The VR Fund. “These strides are reflective of rising interest in AR driven primarily by device infrastructure and SDK tools.”

The VR Fund evaluated more than 2,000 companies for the landscape, and those selected meet a certain criteria of funding, revenue, mainstream coverage and/or major partnerships.

Key Insights:

  • Activity in Q2 was strongest in the areas of device infrastructure and SDK tool development, indicating that AR is still evolving as an industry. These efforts will continue to help advance the growth of apps for consumer and enterprise use in upcoming quarters.
  • There was over a 60 percent increase in the number of companies focused on developing AR applications for enterprise from Q1.
  • Microsoft Hololens and Google Tango helped lay the groundwork and educate the market about the capabilities of AR, despite limited distribution of their developer kits. Further advancement of these platforms is expected in the near future in response to Apple’s ARKit.
  • Google’s advanced Tango technology is proven to deliver an excellent experience capable of augmenting the entire space around a user. However, the existing fragmentation within the Android ecosystem handicaps the rapid development and wide adoption of Tango.
  • The introduction of Facebook’s camera platform and Apple’s ARKit inspired an immediate uptick in activity and increased attention for the AR space, particularly related to consumer applications. Early developer response indicates that Apple is becoming a major force in the AR platform war.
  • Apple’s move will lead to accelerated growth and experimentation with mobile AR applications. However, the input experience needs to evolve beyond touch to include other modes such as voice.

The VR Fund releases updated VR and AR industry landscapes quarterly, which can be found under the “Resources” section of The Venture Reality Fund’s website.

About The Venture Reality Fund:

The Venture Reality Fund (“The VR Fund”) is a Silicon Valley-based venture capital firm focused on early-stage investments in the virtual reality (VR), augmented reality (AR) and mixed reality (MR) spaces. The firm invests globally in innovative companies across a wide variety of sectors from infrastructure and development tools to content and applications, to help entrepreneurs bring industry-defining technology to market faster. The firm’s first successful exit, Owlchemy Labs, closed within The VR Fund’s first year of operation.

As part of its commitment to educating and strengthening the ecosystem, The VR Fund publishes industry insights including quarterly global VR and AR landscapes detailing the market’s growth, new investments and increased international impact. The founding team is also a proud partner of the Women in XR initiative, which connects female founders and women-led businesses to capital and resources.

See full article at VR Reporter. 

https://virtualrealityreporter.com/venture-reality-fund-releases-q2-2017-global-augmented-reality-landscape/