Monthly Archives: January, 2019

Marketing Strategies and Innovations to Remember in 2019

January 16th, 2019 Posted by General 0 comments on “Marketing Strategies and Innovations to Remember in 2019”

As we draw closer to this year’s digital storytelling salon, we wanted to bring you some great insights from 2018 to inform your 2019 decisions, and show off some sweet finds that have already made waves in 2019. The lesson? Innovating via the data and learnings from last year is the key to creatively crushing it 2019.

A New Take on Influencer Marketing

The Average American Often Can’t Relate to Influencers. This Omaha Agency Wants to Fix That

With the unending onslaught of internet influencers big and small, it’s no wonder they’re a powerful force in the marketing world. Showing off their lives, food, and clothes is a full time job, and it pays to move to the big city for work. Marketers have assumed since the beginning of the influencer craze that the best bet is the internet star in the big city, but one agency has a different approach. Challenging the idea that we all want to see New York or LA, the Everything In-Between Network taps into the ordinary, everyday, and relatable smaller cities and towns to tell stories through influencers audiences can see themselves in.

 

Twitter and the NBA Team Up in an Unexpected Experiment

https://www.recode.net/2019/1/9/18172629/nba-twitter-stream-live-partnership-turner-tnt 

 

TV executives have been scrambling to find innovative ways to repackage premium content in order to combat the dwindling number of people who pay for traditional television, and this might be a risky, but perhaps exciting, experiment. Twitter, though losing popularity, still has an extremely dedicated following and over 330M daily active users. That number’s nothing to scoff at, so Turner is taking a stab at a new strategy. Engaging fans by having them vote, while still keeping a portion of NBA games only available with traditional TV, Turner may have found a an interesting solution to their decade old quandary.

 

Positivity Reframes Imgur’s Story

https://digiday.com/marketing/imgur-pitch-advertisers/

Imgur is taking a new approach to pitching their story to advertisers. Talking less about their demographic and more about what the platform offers its users, they’re using the emotional pull of to create a narrative of positivity. Imgur, proclaiming it’s a “place for positivity”, isn’t actually stretching the truth with that statement. Most users are posting positive content, and it could be a breath of fresh air for advertisers who are sick of battling through crowded platforms, competing with the wit and snark of Wendy’s and Moon Pie, or trying to keep up with the niche cultures like Arby’s. It’s also a chance for brands to find more positive outlets and create a more emotional story for themselves. We’ll have to wait and see what 2019 brings.

 

2018’s Most Creative Takes on Digital Ads

https://www.entrepreneur.com/article/324638

It’s a new year, which means it’s that time to take a look back at someone 2018’s most creative ad campaigns. From Cannabis to Coca-Cola, these products and companies aimed high and pushed through the noise to come out on top. Whether it was looking at audience data to find that narrative that would ring louder and truer, or create a story that was funny, worthwhile, or so engaging audiences couldn’t stop thinking about it.

 

ENGAGE ATL Returns Feb. 2019

January 6th, 2019 Posted by General 0 comments on “ENGAGE ATL Returns Feb. 2019”

FOR IMMEDIATE  RELEASE

ENGAGE ATL Returns to Atlanta Feb. 2019

The Digital Storytelling Salon engages leaders through communication.

ATLANTA (January, 8 2019) – Talk Presents is excited to announced  Resonate / ENGAGE ATL Digital Storytelling salon is coming back  to Atlanta on February 28, 2019.

The evening salon and leadership series focuses on digital storytelling across platforms and will feature current and rising industry leaders. Attendees will learn how to use digital communication to help make their brand resonate with their followers. Some of this year’s speakers include Tiffany Baehman, Vice President and Chief Marketing Officer of Cricket Wireless, Mitch Bennett, Chief Creative Officer of Fitzco among others.

“ENGAGE ATL is always ahead of the pack in terms of developments in digital storytelling,” said Derek Smith. “Everyone is looking to leverage new advertising formats. Here, we talk about evolving your story from one-sided narrative to an engaging conversation with your audience.”

Sessions will offer a variety of fresh perspectives on topics such as driving engagement, keeping user attention, and increasing brand consideration through both long and short form content. Choose Atlanta, Ad Club of Atlanta and Turner are among the partners involved in ENGAGE ATL.

With events online and in person around the country, Talk Presents is a leader in curating brand-smart conversations that offer attendees innovative solutions to challenges along with inspiration to build and grow their businesses. The Talk Presents community includes next generation leaders of some of the best companies within the start-up and digital media world.

Expected attendees include leaders from marketing, tech and digital media community in the Atlanta Metro area.

The event takes place on February 28, 2019 from 6 p.m. to 8 p.m. in the Northern Yards at Moxie Interactive.

Attendees can register online at www.talkpresents.com/engageatl.

About ENGAGE ATL

ENGAGE ATL is the first and only gathering focused on innovation-focused thought leaders who consistently strive to be at the forefront of digital storytelling. Transformative ideas, creative strategies and fresh perspectives on content creation are the focal points at this evening event, where you can network and learn the ins and outs of the ever-changing digital landscape. Get inspired by experts from all areas of media to create meaningful results from earned media, influencer marketing, the power of shares and likes and evolve your story from a one-sided narrative to an engaging conversation with your audience.