Monthly Archives: December, 2018

Video: Adweek Mashes Up the Best Ads of 2018 (Adweek)

December 16th, 2018 Posted by General 0 comments on “Video: Adweek Mashes Up the Best Ads of 2018 (Adweek)”

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We’re nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture.

Everything could have been a Tide ad after February. Nat Geo showed us a new kind of journey to the stars. “Dilly Dilly” became a universal cry (except at The Masters). Advertising proved its ability be art, advocacy, comedy and occasionally a much-needed reprieve from the real world.

Enjoy a look back at some of the more memorable spots in our mashup above. And to learn more about each one, be sure to check out our full list of the Top 25 ads of the year.

Click here  to watch the full video or  go to Adweek.

TechCrunch: Discord announces 90/10 revenue split for self-published titles on upcoming games store

December 15th, 2018 Posted by General 0 comments on “TechCrunch: Discord announces 90/10 revenue split for self-published titles on upcoming games store”

After gaming chat app startup Discord announced in August that they were building out a games store, today, they’ve detailed that they’ll be pursuing a very competitive 90/10 revenue split for self-published titles in 2019. In addition, the company revealed that they now have 200 million active users on their chat app, up from 130 million users in May.

The announcement follows a storefront launch from Epic Games  last week with an 88/12 revenue split. Valve’s Steam store had typically offered a constant 70/30 revenue split for all developers regardless of the revenues they were pulling in. The company recently announced that Steam would give a more favorable split to devs pulling in more revenue.

Discord  called up some of their thinking in a company blog post:

Why does it cost 30% to distribute games? Is this the only reason developers are building their own stores and launchers to distribute games? Turns out, it does not cost 30% to distribute games in 2018.

Steam’s efforts are largely focused on holding onto big developers, but indie devs now have to balance what advantages they’re earning by establishing their central home on a platform filled with tons of titles that’s also taking a more substantial cut.

This leaves some room for Discord to attract the self-publishing indies, though it’s still an uphill battle for the company that’s up against some big competitors.