Monthly Archives: July, 2017

Mastercard Expanding Scan-To-Pay QR Program

July 22nd, 2017 Posted by General 0 comments on “Mastercard Expanding Scan-To-Pay QR Program”

Mastercard Expanding Scan-To-Pay QR Program

Mastercard is expanding its QR-based programs to create greater choice in retail mobile payments.

The company today announced news of its plans to offer QR codes for scan by customers and merchants, building on its QR efforts in India, Thailand, the Middle East and Africa, as well as its collaborations with industry players to create new global QR standards.

The consumer-presented solution will enable customers to pull up a QR code on their smartphone that can then be scanned by the merchant.

Masterpass QR, launched in 2016, already enables brick-and-mortar shoppers to pay for their purchases using their mobile phones rather than a plastic card: They can simply scan the QR code displayed at the merchant’s point of sale, or enter a text code if their phone doesn’t have a camera.

This new solution shifts the scanning responsibility from the customer to the merchant. Once the QR code has been scanned, the online payment will be processed through the Mastercard network using M/Chip technology and the secure EMV infrastructure that retailers already have in place.

EMV — short for Europay, Mastercard and Visa — is a global standard for cards equipped with computer chips and the technology used to authenticate chip card transactions.

The standards were initially introduced by the three titular players who have recently been working together to create a similar global standard for QR codes. The QR standard aims to guarantee consistency in QR code generation and capture. EMVCo is pushing for its adoption on a global scale.

From street vendors to luxury boutiques to international retail chains, giving consumers the option to pay by scanning a QR code can build on and complement investments in mobile payments. For those at the smaller end of that food chain, QR technology unlocks the speed and security of high-end point-of-sale systems at a digestible price tag, giving them the tools to keep up with larger competitors.

JWT Announces New AI Tool To Connect Global Employees

July 22nd, 2017 Posted by General 0 comments on “JWT Announces New AI Tool To Connect Global Employees”

Announcing Pangaea: Our Global AI Uniting the Knowledge and Expertise of Our 12,000 Employees

Built by J. Walter Thompson Worldwide, Mirum, and Swiss AI specialist Starmind, Pangaea puts together neuroscience and AI development in a self-learning network that helps employees unlock the vast knowledge that exists within the network.

Employees can ask any question on the platform anonymously – whether it’s about a campaign, a client, a sales lead, or even the best place to host a business lunch. As employees respond, Pangaea logs and rates the quality of the answers. Learning who is best equipped to tackle certain questions and what existing answers offer the best solution, Pangaea provides faster and more accurate solutions for similar questions that may be posed in the future.

Pangaea is our way of bringing the world back together – removing the barriers of time and language – so that our global community is connected across cultures and disciplines, becoming more accessible to each other – and more collaborative – than ever before.

“Pangaea is named after the supercontinent that once existed before the continents broke apart and became what we know them to be today,” said Tamara Ingram, Worldwide Chief Executive Officer of J. Walter Thompson Company. “Pangaea is our way of bringing the world back together – removing the barriers of time and language – so that our global community is connected across cultures and disciplines, becoming more accessible to each other – and more collaborative – than ever before.”

Pangaea resolves an inevitable organizational challenge that many large networks face: knowing whom to turn to when you have a question that your typical channels cannot answer.

The AI connects users to the people they need to know to answer their questions rather than replacing human connection with tech.

“Our partnership with Starmind has been critical in developing what is our most ambitious effort to apply AI in a way that improves the way we work together as a network,” said Jamie McLellan, J. Walter Thompson Company’s Chief Technology Officer. “With Starmind’s AI building block as the cognitive engine for Pangaea, we’ve created something that allows our staff to contribute to projects beyond their typical day-to-day. It makes us better positioned to create extraordinary work for our clients. This is no gimmick.”

The concept for Pangaea was born in 2015 and beta tested within the whole network in early 2016. It was launched internally last October. The platform is currently available to everyone in the J. Walter Thompson network via desktop or mobile device and is available in multiple languages.

 

The Venture Reality Fund Releases Q2 2017 Global Augmented Reality Landscape

July 22nd, 2017 Posted by General 0 comments on “The Venture Reality Fund Releases Q2 2017 Global Augmented Reality Landscape”

The Venture Reality Fund Releases Q2 2017 Global Augmented Reality Landscape

The Venture Reality Fund (“The VR Fund”), a leading global venture capital firm focused on early-stage investments in the augmented, virtual and mixed reality (AR/VR/MR) spaces, today released its AR industry landscape for the second quarter of 2017. The report highlights nearly 150 companies developing infrastructure, tools, platforms and apps for the AR ecosystem and depicts overall industry growth, increased investment and expanding international impact.

“Over the past quarter, the AR industry witnessed several notable moves by major players including Facebook and Apple, which immediately led to a robust increase in developer activity as well as extensive coverage in the market,” said Tipatat Chennavasin, co-founder and general partner at The VR Fund. “These strides are reflective of rising interest in AR driven primarily by device infrastructure and SDK tools.”

The VR Fund evaluated more than 2,000 companies for the landscape, and those selected meet a certain criteria of funding, revenue, mainstream coverage and/or major partnerships.

Key Insights:

  • Activity in Q2 was strongest in the areas of device infrastructure and SDK tool development, indicating that AR is still evolving as an industry. These efforts will continue to help advance the growth of apps for consumer and enterprise use in upcoming quarters.
  • There was over a 60 percent increase in the number of companies focused on developing AR applications for enterprise from Q1.
  • Microsoft Hololens and Google Tango helped lay the groundwork and educate the market about the capabilities of AR, despite limited distribution of their developer kits. Further advancement of these platforms is expected in the near future in response to Apple’s ARKit.
  • Google’s advanced Tango technology is proven to deliver an excellent experience capable of augmenting the entire space around a user. However, the existing fragmentation within the Android ecosystem handicaps the rapid development and wide adoption of Tango.
  • The introduction of Facebook’s camera platform and Apple’s ARKit inspired an immediate uptick in activity and increased attention for the AR space, particularly related to consumer applications. Early developer response indicates that Apple is becoming a major force in the AR platform war.
  • Apple’s move will lead to accelerated growth and experimentation with mobile AR applications. However, the input experience needs to evolve beyond touch to include other modes such as voice.

The VR Fund releases updated VR and AR industry landscapes quarterly, which can be found under the “Resources” section of The Venture Reality Fund’s website.

About The Venture Reality Fund:

The Venture Reality Fund (“The VR Fund”) is a Silicon Valley-based venture capital firm focused on early-stage investments in the virtual reality (VR), augmented reality (AR) and mixed reality (MR) spaces. The firm invests globally in innovative companies across a wide variety of sectors from infrastructure and development tools to content and applications, to help entrepreneurs bring industry-defining technology to market faster. The firm’s first successful exit, Owlchemy Labs, closed within The VR Fund’s first year of operation.

As part of its commitment to educating and strengthening the ecosystem, The VR Fund publishes industry insights including quarterly global VR and AR landscapes detailing the market’s growth, new investments and increased international impact. The founding team is also a proud partner of the Women in XR initiative, which connects female founders and women-led businesses to capital and resources.

See full article at VR Reporter. 

https://virtualrealityreporter.com/venture-reality-fund-releases-q2-2017-global-augmented-reality-landscape/

Rallying Cry to the Ad Industry at Cannes Lions

July 21st, 2017 Posted by Engage NY, General 0 comments on “Rallying Cry to the Ad Industry at Cannes Lions”

 


“There goes my facade of being a rock.”

David Droga choked up several times during a heartfelt and surprisingly emotional speech at Cannes Lions last month—in the end, it was one of the highlights of the festival—as he accepted the Lion of St. Mark award for creative excellence across his storied career.

The Droga5 founder used the moment to look back at his brilliant career so far, and to thank the people who’ve helped make it happen—a long list of work colleagues, of course, but also, most prominently, his mother and his wife.

He also had words for the advertising industry, which he initially cast as advice for his four children in attendance—about the single most important thing, in his view, that helps make a person, and a career, successful.

See the video below. The speech itself begins around the 7:00 mark, but don’t miss the tribute video that precedes it, with great early video footage of David as well as congrats from a who’s who of creative stars:

Click here to read full article.